Explore the future of shoe stores through the lens of intelligent environments. Incorporate technologies into the shoe store in a way that supports rather than replaces salespeople.
Give salespeople insight into customers' purchase history and replace manual tasks with automation. A tablet dashboard for salespeople, interactive shoe displays, automated shoe retrieval, and an intelligent treadmill.
project statsfocus: Little's Shoe Store
duration: 5 weeks
role: I conducted observation and behavioral mapping in the field. I created service concepts through storyboarding for speed dating. I planned and took the photos for the video, created the UIs, and edited the video. I created the imagery for the photomontage and made it interactive.
teammates: Stefan Dasbach, Brian Liu Xu, Maggie Yu
research methods: observation, behavioral mapping, literature review, competitive analysis, speed dating (needs validation)
deliverables: slide deck, visioning video, photomontage of proposed environment, service blueprint
We started by sitting in the shoe store and observing how customers and salespeople spent their time. We recorded notes and made a behavioral map.
From there, we did literature review and a competitive analysis. That led us to a "rose, bud, thorn" exercise to determine what was working well about the service, what could be improved, and the biggest pain points.
The following are examples of the digital touchpoints customers and salespeople would interact with. View the video above to see them in context.